To communicate with Korean car dealers and exporters effectively, use clear English, specific car details, and polite business etiquette. Email is preferred, and mentioning your destination port, model, and budget builds trust. Translation tools or bilingual agents can improve accuracy and response rates.
UsedCarKorea.com
If you’re planning to communicate with Korean car dealers and exporters to buy used vehicles for international shipping, knowing how to write and speak clearly is essential. This guide shows importers exactly what to say, how to say it, and how to build trust with Korean sellers.
Importing a used car from South Korea can be a great investment—thanks to their low mileage, high-quality models, and reasonable prices. However, one challenge global buyers often face is how to communicate effectively with Korean car dealers or exporters. Misunderstandings can delay the process or even result in bad deals.
Here’s a practical guide that walks you through proven strategies, business etiquette, and sample communication tips to make your experience smooth and successful.
Table of Contents

Understand How Korean Dealers Operate
Korean car dealers typically work in a structured and fast-paced environment. Most are responsive, but due to language and cultural barriers, communication must be clear, polite, and to the point.
Common platforms they use include:
- Encar.com: Korea’s top used car marketplace
- Kakaotalk or WhatsApp: For faster mobile communication
- Email: For official inquiries, quotes, and document exchange
Use Clear, Professional English (or Korean if Possible)
Even if dealers speak basic English, many prefer written communication for clarity. Use:
- Simple, grammatically correct sentences
- Bullet points for clarity
- Bold important information (e.g., vehicle model, year, budget)
Sample Email:
Subject: Inquiry for Hyundai Sonata 2021 – Export to Kenya
Dear [Dealer Name],
I’m interested in purchasing a 2021 Hyundai Sonata (preferred mileage under 60,000 km) for export to Kenya.
Please advise on:
– Availability
– Price (FOB and CIF Mombasa)
– Vehicle condition and photos
– Export documentation processThank you.
Best regards,
[Your Name]
[Your Contact Info]
Include Specific Details in Every Message
Korean sellers value efficiency. If you’re vague, they may not respond or will send you generic listings. Be specific:
- Make, model, and year (e.g., KIA Sorento 2020)
- Preferred mileage
- Your destination country and port
- Your import timeline and budget range
Respect Korean Business Etiquette
Koreans appreciate formality and professionalism in business communication. Key points:
- Use polite greetings like “Dear” or “Hello”
- Avoid slang or overly casual tones
- Thank them for their time, even if you’re just inquiring
- Respond promptly — dealers expect follow-up within 24–48 hours
Use Translation Tools or Hire a Bilingual Agent
If you’re importing in large volumes or want to build long-term relationships, consider:
- Hiring a bilingual export agent in Korea
- Using translation services for important documents
- Partnering with export agencies who specialize in Korean vehicles
Tools like Papago, Google Translate, and ChatGPT can assist in understanding or writing messages more clearly.
Check Their Business Credentials
Always verify that you’re dealing with a legitimate company or dealer. Ask for:
- Company registration number
- Export license (if shipping abroad)
- Website or online presence
- Korean Business Card (명함 / myeongham)
Clarify the Export Process in Writing
Once communication is flowing, make sure you confirm:
- FOB or CIF price terms
- Payment method (typically TT or LC)
- Shipping schedule and port of departure (e.g., Busan or Incheon)
- Who handles customs clearance in your country
Get every agreement in writing before sending money.
Top Korean Car-Related Terms You Should Know
Korean Term | English Meaning |
---|---|
중고차 (jung-go-cha) | Used car |
수출 (su-chul) | Export |
차종 (cha-jong) | Vehicle model/type |
연식 (yeon-sik) | Year of manufacture |
주행거리 (ju-haeng geo-ri) | Mileage |
가격 (ga-gyeok) | Price |
Conclusion
Learning how to communicate with Korean car dealers isn’t just about language—it’s about respecting culture, being specific, and showing you’re serious. Whether you’re a first-time buyer or a seasoned importer, good communication builds trust—and trust gets you better cars, faster deals, and fewer headaches.

FAQs
Can I communicate in Korean using translation tools?
Yes, you can use tools like Papago or Google Translate, but keep messages simple and confirm key details in English if you’re unsure.
Do Korean dealers accept WhatsApp?
Some do, but KakaoTalk is more common in Korea. Always ask their preferred contact method.
What’s the safest way to send payment?
Wire transfer (TT) is commonly used. Always verify bank details and request an invoice before sending money.
Can I request a video call to see the car?
Yes. Many dealers will agree to a video call via What’sApp or KakaoTalk if you request it in advance.